Mission
Ensuring that children and youth are empowered with the literacy and health promotion skills they need to reach their full potential and make their unique positive contribution to the world.

Focus
We focus on two powerful opportunities for making a significant positive impact.

Promoting Heart-Health
Studies show that more than 80% of heart disease could be prevented if individuals adopted healthier lifestyles. Signs of heart disease can be seen in children as young as 5 years old and a large percentage of young people have the beginnings of the disease in their teens and early twenties.

Improving Literacy
Ensuring that all children experience the support and instruction they need to become proficient readers who love to read. Currently while some studies show that some 98% of children have the potential to become proficient readers only 60% achieve this goal.

Innovative Approach
Much of what has been learned about how human beings learn and change has been discovered in the last 20 years. At the same time new technologies are offering unprecedented opportunities for using innovative strategies for empowering parents, educators, children and youth to reach their full potential.

Major Goal
Our major goal is empower families with the knowledge and skills they need to prevent the development of cardiovascular disease. This would be achieved through public service announcements on TV, radio, print and online media directing individuals to online resources for promoting cardiovascular health. A cartoon character Arty the Artery would teach viewers, fun and easy ways to stay heart-healthy and stroke-free.

Join us on www.ciep.org
Request references info@ciep.org
Contact  marcus@ciep.org

6/6/2010 9:21:17 PM